We’re often asked if it’s really “worth it” to give your clients gifts.
There are so many great reasons to make this investment with your clients!
Here are our top reasons to give client gifts:
- Build great relationships with your clients
If you want repeat business and referral business (and who doesn’t?!), it’s all about building great relationships with your clients.
Giving gifts instantly improves any relationship!
Its near impossible to dislike someone that gives you a lovely gift.
You will be seen as thoughtful and professional. By showing your clients you appreciate them and have taken the time to get them a gift, you are saying thank you. And that goes a long way in building relationships!
Especially if there has been somewhat of a difficult, lengthy transaction, with several hurdles along the way (as we often see with Real Estate Agents in Real Estate Sales or Property Management).
Similarly, Mortgage Brokers often have a difficult time refinancing for their clients, which can be a stressful time for all parties.
Giving a gift after a difficult, drawn-out process can smooth things over and finish the process on a positive note.
- Increase your referrals & bring in more business
By giving a gift to your clients at the close of your business dealings, they will be thrilled, are much more likely to remember you next time they (or someone they know) needs to use your type of services and will remember the beautiful gift they received.
In turn, they will recommend your services and use you again and again for themselves.
- Create a professional company image
By giving your clients a beautifully presented, custom branded gift, you will be perceived as being thoughtful, organised and professional.
This perception will apply to you personally and to your company.
If you stay consistent with your gifting efforts, this reputation and perception will spread amongst the community which means more repeat and referral business coming your way.
Keep up you’re gifting to see amazing long-term results!
- Increase Brand Recognition
By giving gifts to your clients that include your logo and colours, you are getting your name out there in front of more people.
Really great gifts will be talked about and shown around to your client’s friends and family members.
If you’re lucky, you may even get a photo of your gift shared on your client’s social media page, which will be seen by potentially hundreds of their friends across multiple platforms.
Having your company and your name shared in such a positive light, does wonders for you and your brand.
If you keep up with the consistency, before you know it, more and more people around Perth will have heard of you and your reputation for being thoughtful and professional will spread far and wide.
- Cost Effective Marketing
Giving your valued clients a gift at the end of a transaction, is an easy, cost-effective way of advertising for your company.
It works out to be a much smarter, long-term investment to spend the money on treating your current clients than to spend big on google ads or the like, for potential leads.
If you can do both – even better!
We have some great pre-curated corporate gifts options to get you started with your clients. Have a look at them here.
Contact us to discuss our custom branded gift options.
We’d love to work with you to create the perfect assortment of gifts for your own clients.